YOURSELFIRST — YourSelfFirst Bank Charge Explained

YOURSELFIRST on your bank statement is a transaction descriptor for YourSelfFirst, a online subscription company. YourSelfFirst (yourselffirst.com) is an online personality and wellbeing quiz site. It is widely reported as a dark-pattern subscription trap: users pay a small initial fee (often £1.99) to view quiz results, then are enrolled in a recurring monthly subscription — often without clear disclosure.

What Is the YOURSELFIRST Charge?

YOURSELFIRST is a transaction descriptor for YourSelfFirst, a online subscription company.

YourSelfFirst (yourselffirst.com) is an online personality and wellbeing quiz site. It is widely reported as a dark-pattern subscription trap: users pay a small initial fee (often £1.99) to view quiz results, then are enrolled in a recurring monthly subscription — often without clear disclosure. Charges of £23.99–£39.99/month are commonly reported. If you see this charge and did not knowingly subscribe, contact your bank to dispute the payments and block future charges.

This code appears on your bank statement because banks display a short payment reference — set by the merchant's payment processor — rather than the company's full trading name. The code YOURSELFIRST is the official identifier that YourSelfFirst registered with Visa or Mastercard.

Is the YOURSELFIRST Charge Legitimate?

YourSelfFirst has received mixed reviews and reports of unexpected charges. If you do not recognise this charge, we recommend contacting your bank immediately to dispute it and request a chargeback. You do not need to contact the merchant first.

How Do I Cancel or Dispute a YOURSELFIRST Charge?

  1. Identify the charge: Confirm the charge is from YourSelfFirst by checking your email for a receipt or logging into your account on their website.
  2. Cancel your subscription: If you no longer want the service, log in to YourSelfFirst and cancel your subscription through account settings before the next billing date.
  3. Contact the merchant: If you do not recognise the charge, contact YourSelfFirst customer support and ask for an explanation and refund.
  4. Dispute with your bank: If the merchant does not resolve the issue, call the number on the back of your card and ask to raise a chargeback on the YOURSELFIRST transaction. Provide the transaction date and amount.
  5. Section 75 rights: If you paid by credit card and the amount was over £100, you may have additional protection under Section 75 of the Consumer Credit Act 1974.

What Other Names Does YourSelfFirst Use on Bank Statements?

YourSelfFirst may also appear on your statement as:

Frequently Asked Questions About YOURSELFIRST

What is YOURSELFIRST on my bank statement?

YOURSELFIRST is a bank statement transaction code for YourSelfFirst, a online subscription company. YourSelfFirst (yourselffirst.com) is an online personality and wellbeing quiz site. It is widely reported as a dark-pattern subscription trap: users pay a small initial fee (often £1.99) to view quiz results, then are enrolled in a recurring monthly subscription — often without clear disclosure. Charges of £23.99–£39.99/month are commonly reported. If you see this charge and did not knowingly subscribe, contact your bank to dispute the payments and block future charges. This descriptor appears because banks display a shortened payment code instead of the full company name.

Is YOURSELFIRST a scam?

YourSelfFirst has received mixed reviews and reports of unexpected charges. If you do not recognise this charge, we recommend contacting your bank immediately to dispute it and request a chargeback. You do not need to contact the merchant first.

Why is YOURSELFIRST on my bank statement?

YOURSELFIRST appears on your statement because YourSelfFirst processed a payment through their card payment provider. The code is set by their payment processor and is the official descriptor registered with Visa or Mastercard. Common reasons include a subscription renewal, a one-off purchase, or a trial period that has converted to a paid plan.

How do I cancel YOURSELFIRST?

To stop YOURSELFIRST charges from appearing on your statement, you need to cancel your YourSelfFirst subscription or account. Log in to the YourSelfFirst website, go to your account settings, and cancel your subscription. If you cannot find the cancellation option or do not recognise the charge, contact your bank to dispute it and block future payments.

How do I get a refund for a YOURSELFIRST charge?

If you believe you have been charged incorrectly by YourSelfFirst, first contact their customer support to request a refund. If they are unresponsive or unhelpful, contact your bank and ask to raise a chargeback. You typically have up to 120 days from the transaction date to raise a chargeback claim. For credit card purchases over £100, you may also be protected under Section 75 of the Consumer Credit Act.

For more information about YourSelfFirst and all its known transaction codes, visit the YourSelfFirst merchant page.