NOW TV — NOW Bank Charge Explained

NOW TV on your bank statement is a transaction descriptor for NOW, a subscription company. NOW (formerly NOW TV) is Sky's contract-free streaming service, sold as monthly Entertainment, Cinema and Sports memberships. A recurring charge is whichever membership passes you hold, and Sports in particular can be a larger monthly amount.

What Is the NOW TV Charge?

NOW TV is a transaction descriptor for NOW, a subscription company.

NOW (formerly NOW TV) is Sky's contract-free streaming service, sold as monthly Entertainment, Cinema and Sports memberships. A recurring charge is whichever membership passes you hold, and Sports in particular can be a larger monthly amount. It usually appears as NOW or NOWTV, and you can cancel any pass to stop future billing.

This code appears on your bank statement because banks display a short payment reference — set by the merchant's payment processor — rather than the company's full trading name. The code NOW TV is the official identifier that NOW registered with Visa or Mastercard.

Is the NOW TV Charge Legitimate?

NOW is a well-known, legitimate company. Most charges from this merchant are authorised and relate to purchases or subscriptions you signed up for. If you don't recognise the charge, check your email for a receipt or log into your NOW account to review recent activity.

How Do I Cancel or Dispute a NOW TV Charge?

  1. Identify the charge: Confirm the charge is from NOW by checking your email for a receipt or logging into your account on their website.
  2. Cancel your subscription: If you no longer want the service, log in to NOW and cancel your subscription through account settings before the next billing date.
  3. Contact the merchant: If you do not recognise the charge, contact NOW customer support and ask for an explanation and refund.
  4. Dispute with your bank: If the merchant does not resolve the issue, call the number on the back of your card and ask to raise a chargeback on the NOW TV transaction. Provide the transaction date and amount.
  5. Section 75 rights: If you paid by credit card and the amount was over £100, you may have additional protection under Section 75 of the Consumer Credit Act 1974.

What Other Names Does NOW Use on Bank Statements?

NOW may also appear on your statement as:

Frequently Asked Questions About NOW TV

What is NOW TV on my bank statement?

NOW TV is a bank statement transaction code for NOW, a subscription company. NOW (formerly NOW TV) is Sky's contract-free streaming service, sold as monthly Entertainment, Cinema and Sports memberships. A recurring charge is whichever membership passes you hold, and Sports in particular can be a larger monthly amount. It usually appears as NOW or NOWTV, and you can cancel any pass to stop future billing. This descriptor appears because banks display a shortened payment code instead of the full company name.

Is NOW TV a scam?

NOW is a well-known, legitimate company. Most charges from this merchant are authorised and relate to purchases or subscriptions you signed up for. If you don't recognise the charge, check your email for a receipt or log into your NOW account to review recent activity.

Why is NOW TV on my bank statement?

NOW TV appears on your statement because NOW processed a payment through their card payment provider. The code is set by their payment processor and is the official descriptor registered with Visa or Mastercard. Common reasons include a subscription renewal, a one-off purchase, or a trial period that has converted to a paid plan.

How do I cancel NOW TV?

To stop NOW TV charges from appearing on your statement, you need to cancel your NOW subscription or account. Log in to the NOW website, go to your account settings, and cancel your subscription. If you cannot find the cancellation option or do not recognise the charge, contact your bank to dispute it and block future payments.

How do I get a refund for a NOW TV charge?

If you believe you have been charged incorrectly by NOW, first contact their customer support to request a refund. If they are unresponsive or unhelpful, contact your bank and ask to raise a chargeback. You typically have up to 120 days from the transaction date to raise a chargeback claim. For credit card purchases over £100, you may also be protected under Section 75 of the Consumer Credit Act.

For more information about NOW and all its known transaction codes, visit the NOW merchant page.